Because Mei Qi and Xuan Yi have gained like 1 million new followers on Weibo in 2 weeks and all 3 chinks + WJSN have sky-rocketed on search-engines in China
kpop ban because of THAAD probably ruined a lot of Yuehua's plans. Pre-ban WJSN were like 3-4 times over in China promoting, but after the ban they haven't been once as a group, only the Chinks
Talent is not enough. Public wants to get in touch with person on a screen. She has to show how big her heart is, maybe go through the fall and the rise, etc. The laws of drama.