>>1038230
The thing is, the main following of idols is still 500 million 14 year old SEA children that have fuckall money.
They wanna promote their stuff to people with actual income
While SK is very consumerist society, they are too small of a market to be the main focus of a massive global fashion brand
So they will have kpops as ambassadors for the Asian market, but from global standpoint it's not very good idea. Kpop is massive, but it's still nowhere near as mainstream as many people think