it helps their sales for sure but I wouldn't call it a tactic since if it was they would do them more consistently and it wouldn't always be the same couple members
They said that the company couldn't affort managers so they organized themselves and drove in taxi.
As far as I understand it the girls see that the company is going under and has no money so they want off the ship as soon as possible, while the company is saying everything is fine and that they just gave them a vacation.